Built to Run
The definitive playbook for service contractors who are tired of working in their business instead of on it. Built to Run covers the systems, mindset shifts, and operational frameworks Mike used to build multiple seven-figure service companies — without burning out or grinding forever. This is the book for contractors who are ready to stop being a one-man show and start building something that runs without them.
Pressure Washing Marketing Domination
Mike’s first book is a no-nonsense guide to marketing your service business. It covers how to identify your most profitable markets, streamline your marketing message, and create a brand that stands out — all based on strategies Mike actually used to grow his own seven-figure companies. No academic theories, no filler — just what works in the real world.
The Marketing TuneUp
The follow-up to Marketing Domination, this book provides actionable tips, strategies, and ideas to revitalize a business that has plateaued. Whether you are a startup looking for traction or an established company that needs a reset, The Marketing TuneUp delivers practical frameworks you can implement immediately — drawn directly from Mike’s experience scaling multiple service companies.
The Service Business Bible
Co-authored with Justin Rogers (743K+ YouTube subscribers on ForeverSelfEmployed), The Service Business Bible is a comprehensive free guide for anyone looking to start a home service business from the ground up. It covers everything from legal registration and insurance to pricing, marketing, and building your first client base — all from two entrepreneurs who have done it themselves multiple times over.